The accountancy and business advisory firm’s rebrand also includes a new tagline: ‘Now, for tomorrow’.
The firm say they hope the changes in their visual identity – colour, fonts, imagery, and the applications in which they reside – will make their brand easier to use and better suited to digital and online use.
Ewan Spraggon, Managing Director at Baker Tilly Channel Islands, commented: “This is a very exciting time to be part of the Baker Tilly International network and this development of our brand and visual identity embodies everything we are working towards. Our clients and stakeholders will continue to enjoy excellent service and great relationships, now fronted with a fresh new and bold design.”
Explaining the new tagline, Ted Verkade, CEO of the network, added: “Beyond our expertise and proven capability to serve global clients, we want the Baker Tilly brand to be synonymous with our commitment to building great relationships and having great conversations to ensure great futures. This is what sets us apart. We make decisions now, to shape a successful tomorrow for our clients, our people, our profession and our communities. From today, ‘Now, for tomorrow’ will serve as both our purpose and our tagline, becoming central to our brand and at the forefront of our communications.”
“Growth is at the heart of our business,” Mr Verkade continued. “Our new symbol is inspired by organic growth patterns found in nature. It signifies our capacity to be agile and adaptable to the unique needs of our clients. The wordmark is in all lowercase letters to represent our personal and approachable nature. The removal of the space between Baker and Tilly signifies our cohesive network.”