Prison! Me! No Way!!! Jersey, Building a Safer Society Partnership and Freedom Media all worked on the campaign which was launched last year.
The ‘Best Partnership Campaign: Highly Commended’ award recognises “…the effortless strategic alignment of partnering organisations to deliver a compelling customer marketing campaign. Evidence required must demonstrate how a joint approach and shared goals achieved a measurable win-win result.”
Lesley Harrison, chairman of ‘Prison! Me! No Way!!!’ commented on the results: “We are thrilled that the highs.exposed campaign was Highly Commended for the Best Partnership Campaign. On the night Judges stated it was a highly controversial category and on a parity with the category overall winners who were ITV and the National Lottery for their Team GB campaign. This is tremendous recognition at a national level for those organisations and individuals who made the highs.exposed campaign such a success and one which exceeded all our expectations, whilst creating a platform highlighting the benefits and added value that a multi agency approach and successful partnership can bring to a small community.”
Gil Hutchinson, executive officer for Building a Safer Society, said: “The partnership between PMNW and the States of Jersey community safety strategy Building a Safer Society has been a very productive one. PMNW always delivers exceptional programmes and they have reached many people through their highs.exposed campaign. The partnerships forged within this successful social enterprise model are strong and sustainable and the extra value, hard work and innovation put in by people all working to gether, with different skills for the same positive outcome is humbling to see.”
Hannah Shellswell, creative director at Freedom Media, added: “It was an incredible night at the National CIM Awards in London. It was such a privilege for our creative team at Freedom Media to work on the highs.exposed campaign that has had such a positive impact on young people, schools and parents. Ultimately this innovative and targeted campaign was about saving lives, educating all audiences about the devastating effects these substances can have. The results significantly exceeded our objectives.”
The highs.exposed campaign team also included the Police, the Prison, Ambulance, Customs, Drug and Alcohol Services, Health, Education and Jersey Youth Service.
