Paul Clark, owner of furniture retailer MyPad, recently installed with a 50-inch touch screen in the store allowing customers to build their own bed.
Mr Clark believes the screen is a great way to combine the choice offered by technology, the convenience of online shopping and the personal service of a store, and would love to see other high street shops embrace digital innovation similarly.
“There are some great opportunities out there to revitalise the industry and bring life and customers back to centre of St. Helier, but retailers have got to be innovative and find ways to bring technology in-store so that people get the best of both worlds. The nature of high street retailing has changed and we can’t turn the clock back,” he commented.
“The fact is that customers find it easier to shop online so we’ve got to provide the same service and convenience and combine that with the parts of the high street experience that they still want. It’s about combining the convenience of ordering online with the help you get from a bricks and mortar store and it also takes the risks associated with shipping to Jersey away from the customer.”