Dairy benefits from student marketing exchange

Tuesday 15 October 2019

Jersey Dairy has invited A-Level students to its headquarters in a "reciprocal" exchange to teach the teens about marketing, while helping the business learn how to better target 16 to 25-year-olds.

27 Business Studies students from Beaulieu and Victoria College visited Jersey Dairy in Trinity yesterday for a talk and a Q&A session about the 'Bring Back Breakfast' marketing campaign with Jessica Burton, Jersey Dairy's Marketing Co-ordinator.

The talk was organised to help students learn more about the rationale behind the marketing campaign which was launched to stop islanders skipping breakfast, its budget, media and promotional activities. 

Pictured: A poster from Jersey Dairy's recent campaign.

Susan Parker, Head of Business Studies at Beaulieu, said: “I used Jersey Dairy’s 'Bring Back Breakfast' marketing campaign as a case study in lessons. We are grateful to Jessica and Jersey Dairy for making the time to meet and talk with our students in order to inspire and encourage the next generation.”