Monday 02 October 2023
Select a region

Dairy benefits from student marketing exchange

Dairy benefits from student marketing exchange

Tuesday 15 October 2019

Dairy benefits from student marketing exchange

Tuesday 15 October 2019

Jersey Dairy has invited A-Level students to its headquarters in a "reciprocal" exchange to teach the teens about marketing, while helping the business learn how to better target 16 to 25-year-olds.

27 Business Studies students from Beaulieu and Victoria College visited Jersey Dairy in Trinity yesterday for a talk and a Q&A session about the 'Bring Back Breakfast' marketing campaign with Jessica Burton, Jersey Dairy's Marketing Co-ordinator.

The talk was organised to help students learn more about the rationale behind the marketing campaign which was launched to stop islanders skipping breakfast, its budget, media and promotional activities. 


Pictured: A poster from Jersey Dairy's recent campaign.

Susan Parker, Head of Business Studies at Beaulieu, said: “I used Jersey Dairy’s 'Bring Back Breakfast' marketing campaign as a case study in lessons. We are grateful to Jessica and Jersey Dairy for making the time to meet and talk with our students in order to inspire and encourage the next generation.”

Sign up to newsletter



Comments on this story express the views of the commentator only, not Bailiwick Publishing. We are unable to guarantee the accuracy of any of those comments.

Once your comment has been submitted, it won’t appear immediately. There is no need to submit it more than once. Comments are published at the discretion of Bailiwick Publishing, and will include your username.

There are no comments for this article.

To place a comment please login

You have landed on the Bailiwick Express website, however it appears you are based in . Would you like to stay on the site, or visit the site?