"Slow and steady will not win the IP race"

Monday 30 September 2019

Jersey-based CPA Global has launched a campaign, calling on the international IP industry to radically re-imagine the business of innovation.

According to CPA Global, the 2020s are set to be the decade of radical digital change for the IP and Innovation industries and the law firms that strategically advise them.

As part of their 'New IP' campaign, CPA Global will roll-out a programme involving industry engagement and the introduction of a online hub providing access to the latest thinking on digital transformation in IP from CPA Global and its customers.

Pictured: CPA will be launching an online hub as part of the 'New IP' campaign.

Toni Nijm, Chief Strategy Officer at CPA Global, commented: “Intangible assets, notably including IP, are continuing to grow as a share of company values, while an increasingly competitive global marketplace means that businesses will either thrive or wither on the basis of their ideas and innovation. Slow and steady will not win the IP race, and boardrooms are understandably now starting to sit up and take notice.

“IP management remains in many cases an analogue endeavour, fraught with inefficiencies. This is a global issue and it must change. The technological solutions are out there already, waiting to be unleashed and ready to drive a digital revolution across the IP industry."

Mr Nijm added it's time for intellectual property to embrace the power of technology. “Working with over 90% of the world’s top patent filers we believe that we have an important role to play in helping to drive that change, which is why we are launching the New IP campaign. We want to use our expertise, tools and experience to help the IP industry navigate its digital journey.

“Industries don’t transform overnight of course, and the pace of change will be different for individual organisations. Regardless, we are throwing down the gauntlet to the industry to see the 2020s as the decade of digital as we move towards a more connected, integrated, faster and more productive IP ecosystem.”