HSBC Expat’s team in Jersey has won two awards at the Chartered Institute of Marketing Marketing Excellence Awards 2013.
Caption: left to right: Simon Webb, Sam Lemprière, David Holmes, Richard Fray, Dave Mullen, Joey Ng and Christian Barnett. The team’s hints and tips campaign came top in marketing excellence award in the financial services category. They also won the main award of national event, the Chairman’s Grand Prix Award.
Now in their fifth year, the Chartered Institute of Marketing (CIM) Marketing Excellence Awards recognise the creativity and originality delivered by marketers right across the UK, and celebrate the results generated by successful marketing campaigns carried out by teams and individuals.
Developed by HSBC’s Jersey-based online marketing team, the ‘expat hints and tips is an interactive tool, specifically designed for international expatriates. It covers all aspects of life abroad, from arranging accommodation and paperwork to making friends and seeing the local sights. In its first three months, over 1,000 tips on over 60 countries were submitted, reaching users in 174 countries.
Judged by a panel of senior marketing practitioners, including CIM course directors and senior examiners, HSBC Expat was up against a number of high profile brands for the Chairman’s Grand Prix Award, including Jaguar, Thomas Cook, PwC and Visit England.
Dean Blackburn, head of HSBC Expat, said: “The team in Jersey, together with our extended network of colleagues and partners, worked exceptionally hard to bring this service to life. Being recognised on the national stage reflects the considerable expertise there is in Jersey and demonstrates HSBC’s position as a leading global brand. With today’s expatriates relying heavily on online services, this award will give them even more confidence in our ability to support them as they live and work abroad.”
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