Image Group announces merger with Guernsey firm

Friday 14 March 2014

Image Group, with offices in Bond Street (as well as Guernsey and Gibraltar), has joined forces with Guernsey-based Betley Whitehorne to form the largest pan-Channel Islands full-service creative agency.

As two of the Channel Islands longest established marketing and advertising agencies, the new agency will be known as Betley Whitehorne Image.

Andrew Lewis will continue in his role as Managing Director of  the Jersey office of BWI, with Chris Betley, based in Guernsey, having overall managerial responsibility. Also included in the merger is Image Group’s Gibraltar office. Established in 2012, it is rapidly developing a range of clients in the financial, hospitality and e-commerce sectors, many of whom also do business in the Channel Islands.

 Andrew Lewis said: "This is a fantastic opportunity for two highly respected Channel Islands creative agencies to come together. For our existing clients, it is very much business as usual but with a business that is significantly enhanced by a really dynamic and responsive creative team, based in both islands. The biggest growth area in marketing communications is in the digital sector and at BWI we now have the largest e-business and digital team of any agency in the Channel Islands."

Chris Betley, of BWI said: "By joining our two companies together, we have created a truly outstanding team of people with specialties in all parts of the creative mix and we are very much looking forward to working with them, and our clients, to deliver truly excellent work."

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