Jersey Dairy have won the Dairy Marketing Award at The Cream Awards 2022.
The Cream Awards - Dairy Industry Trade Awards - are held annually. Organised by British Dairying, the event aims to showcase the best of the British dairy industry.
Jersey Dairy has previously won The Cream Awards for their export achievements and branded excellence.
This year, Jersey Dairy won the Dairy Marketing Award for their 'My Milk' campaign.
This campaign was launched on July 21st. The campaign had people collect 25 tokens from Jersey milk cartons in exchange for a stainless steel My Milk Flask.
In addition to this, the community could also enter a competition to name the 'CowPow gang', a collection of cow-like superheroes each with their own milk themed superpowers, who would then visit the Dairy on token open days to meet with children and take photos.
Pictured: Two members of the CowPow Gang.
Jessica Romeril, Marketing Manger at Jersey Dairy commented, "This is a fantastic result and a very proud moment to receive such a prestigious award."
The My Milk campaign was brought to life by Ozouf Marketing and Creative who created the concept and strategy and produced the related creative marketing materials. Both Andy and David Ashton from the Jersey Dairy collected the award on the 8th September.
Pictured: The 'My Milk' campaign, brought to life by Ozouf Marketing and Creative
Andy Ozouf commented: "The awards ceremony was quite special, and I was personally very proud to collect this prestigious UK award with Jersey Dairy."
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