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Jersey Dairy's '#TooGoodNotToShare' campaign was among the winners at the Chartered Institute of Marketing's recent Marketing Excellence Awards.
The campaign, which was the result of work with Freedom Media, scooped the best Integrated Campaign SME accolade, having played a role in reversing the declining trend in milk sales.
Andrew Le Gallais, Chairman, Jersey Milk Marketing Board, commented: “This is a fantastic result and a very proud moment indeed. It is a great example of truly local businesses achieving recognition at the highest national level and flying the flag for the Island and its produce.”
Freedom Media also won the ‘Best use of PR’ category on behalf of the Royal British Legion, Jersey for its ‘Remembering the Fallen’ campaign, commemorating the 100-year anniversary of the end of World War One.
Pictured: Britta Houiellebecq, Martyn White, Stuart Stables and Eleanor Blampied.
Stuart Stables, Commercial Director of Freedom Media, said the team was delighted with the success of two awards. "These were incredible campaigns to work on for their diversity, strategy and innovation and made a huge difference in terms of sales, fundraising and brand awareness for our clients. To receive this recognition is testament to our talented team, our client focus and overall business ethos.”
Martyn White, Account Director at Freedom Media, added: “To win two national marketing awards in one evening is a massive achievement. These were incredible campaigns to work on for their diversity, strategy and innovation and made a huge difference in terms of sales, fundraising and brand awareness for our clients. We are incredibly proud that the marketing talent and expertise on the Island has been given this national recognition.”
Tim Daniels, Chairman, Royal British Legion Jersey, said the PR and awareness campaign by Freedom Media had been an "undoubted success."
He commented: "On every level it exceeded our expectations, capturing the emotion of WW1 and improving awareness of the Legion throughout Jersey. We have been amazed at the response to what was a well-thought through and impressively executed campaign.
"The Jersey community really got behind it in a way we’ve never seen before. The increased audience we now have will allow us to promote our services for ex-service personnel and their families so more come forward in the future. And for this reason alone, the campaign will make a huge difference to lives in Jersey.”
Pictured: David Mitchell (CIM awards host), Al Brown (Royal British Legion, Jersey), Britta Houiellebecq (Photographer & Account Manager, Freedom Media), Martyn White (Account Director, Freedom Media), Eleanor Blampied (Account Manager, Freedom Media), Stuart Stables (Commercial Director, Freedom Media), Allyson Stewart-Allen (CIM awards judge).
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