A JT Christmas campaign that used Snapchat and augmented reality technology to create a festive virtual town has seen the telecoms company shortlisted for a marketing award.
'Step Into Christmas' is one of five finalists for Best ‘Digital Marketing Campaign Initiative’ in the UK Digital Experience Awards.
JT has also been shortlisted in the ‘Use of Analytics and Insight’ category, in recognition of the way it uses data and insight to measure how customers rate their experiences.
As part of JT’s data analysis, it introduced ‘JT Voice’, an online feedback forum which has seen nearly 1,800 members register in the 12 months since it was launched.
Meanwhile the Christmas campaign, which aimed to bring the highstreets’s magical appeal of Christmas to customers digitally, resulted in an 86% increase in online sales for the period.
“I am thrilled that our team stands shoulder to shoulder with those in huge international companies like BT and EE," Tamara O’Brien, Group Head of Marketing, Brand and Customer Experience, said.
"To be shortlisted for these prestigious awards is evidence of the hard work they put in every day, ensuring that the information we gather is used to deliver the very best possible service to our customers.”
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