JT's Customer Experience and Marketing Team has won two awards in the UK Digital Experience Awards.
The team took home the Silver Award in the ‘Best Digital Marketing Campaign’ category for a Christmas campaign that used Snapchat and augmented reality technology to create a festive virtual town as well as a Bronze Award for Customer Experience programmes in the ‘Use of Data Analytics and Insight’ category.
It comes after JT introduced new methods to measure, track and analyse customer feedback to drive change and improvement, with the help of two other local digital businesses, Comnexa and Continuum.
Pictured: JT's Customer Experience and Marketing Team.
“Having worked in many global organisations, I understand the challenges of being judged alongside large-scale international brands like BT," Graeme Millar, JT’s Chief Executive Officer, said.
"The fact that Jersey and JT made it to the shortlist shows just how far our teams’ achievements are being recognised. We were certainly walking amongst giants and I’m proud of the individuals whose innovation, creativity and vision will help shape our digital leaders of tomorrow.
"It is another example of how, with the support of organisations like Digital Jersey, our world-beating local talent is being developed.”
Tamara O’Brien, Group Head of Marketing, Brand and Customer Experience, said she was proud of her team when they were initially shortlisted.
"However, to go on and win these awards in both categories was a genuine surprise," she added. "The judging of all the entries was intense and it’s thanks to the dedication of my small local team that we were ranked so highly amongst all the companies there."
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