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Liberation Group’s drinks and wholesale businesses will no longer be known as Victor Hugo, and Bucktrouts.
Instead, the two will sit under the Liberation Brewing Co banner alongside its pubs and brewery.
The company says this comes as part of a bid to simplify the structure of Liberation Group.
Alongside this change in company structure, the Group has also unveiled new branding, which was developed with the help of food and drink branding specialists The Collaborators.
Pictured: Liberation Group say their new visual identity that aims to celebrate the brand's Channel Islands identity with a map of the Channel Islands front and centre.
“The simplified structure and new branding pulls together all the facets and areas of the business. Our brand may look different but that’s where the changes end," Jonathan Lawson, CEO, Liberation Group said.
“We still work with the same great teams and maintain the same excellent relationships we always have so, in that respect, it’s very much business as usual. The rebrand has simplified our structure for everyone and makes it easier for customers to identify members of our Liberation family.”
Pictured top: Tim Hubert, Managing Director of Liberation Brewery, Wholesale and Retail in Jersey.
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