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Mercury Distribution has appointed a professional with more than 25 years' supply experience to the newly-created role of Commercial Director.
Mr Richardson joins the distribution company at a crucial period, as it works to maintain supplies across the islands during the corona virus outbreak.
He previously worked as General Manager of Pack & Wrap at JJ Fox Trading, as well as running his own business working in the fresh produce and fulfilment sectors.
"This wasn’t exactly how I thought my first week in the new role would be and it is a major challenge, but one which I embrace," Mr Richardson said.
"Our teams in Jersey and Guernsey are working extremely hard, focusing our supply to make sure our customers in both Islands continue to be served to the highest standard. Our warehouse is well-stocked and we are ready to deliver to both business partners and our home delivery service using the approved safety guidelines to anyone who needs us."
CEO Nigel Campbell added: "Joel is a strategic appointment and somebody who will support our desire to continue to grow successfully on the islands and potentially in the UK.
"Short-term, this is a critical time for our islands, and Joel’s experience will be a tremendous benefit to our partners and colleagues at Mercury, as we endeavour to support our frontline workers."
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