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A number of new award categories for which individuals, teams and businesses can be nominated have been added to this year’s Sure Customer Service Awards.
The new categories are more specific in order to attract nominations from even more industries for the awards, which are in their eighth year and recognise excellent customer service across a variety of sectors.
The 2018 categories are: Aspiring Star, Self-employed, Best Team, Best Individual Employee, Best Service in Travel and Accommodation, Best Service from Leisure and Tourism, Best Service in Food and Drink, Best Retail Service, Best Service from Professional and Personal Services, Best Service through Digital Innovation, and the People’s Choice.
One overall winner will be selected from the 11 category winners for an overall award.
Charlotte Dunsterville (pictured left), Sure’s chief customer officer, said: “It’s important to highlight excellent customer service and recognise those who truly go above and beyond for customers. Introducing new categories this year will hopefully identify people from businesses and sectors we’ve not received votes for in the past, particularly with the categories specifically for leisure and tourism and travel and accommodation.”
This year’s awards also have a new digital platform for people to nominate individuals, teams and businesses online. There are just under two weeks left, until 31 August, to nominate and so far there have been more than 1,000 online nominations with many more thousands on paper. The winners will be announced on 4 October at the Radisson Blu Hotel.
Vaughan Davies, from Vinyl Vaughan’s, won The Eddie Saints Memorial Trophy at the 2017 Customer Service Awards and commented that after only being open for four months, it really boosted morale.
“It’s wonderful talking to people that come in; they end up walking out with new types of music because of our advice. This is the kind of thing that builds strong relationships and we even got a few cards from previous customers congratulating us on winning, which really meant the world.
“I’ve worked in a customer environment all of my life so I know the importance of greeting everyone with a smile. I think that’s what sets us apart from online retailers because you just don’t get the same personal experience. People will shop local if you maintain good, individual service.”
Pictured: From left, Charlotte Dunsterville, Vaughan Davies and Jill Clark.
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