Two former Visit Jersey marketers have teamed up to launch a travel marketing consultancy.
Adam Caerlewy-Smith and Ben Jordan founded their travel start-up 'North' during lockdown.
Mr Caerlewy-Smith is the former Head of Marketing at Visit Jersey, where he was responsible for developing a growth strategy for the struggling sector.
Shortly before leaving his role in June 2018 to work with tourism boards in Australia, USA and Asia, he appointed Mr Jordan as Campaign Lead to manage the creative advertising campaigns.
Previously, Mr Jordan had worked on a major rebrand for an international hotel group before working with creative agencies in the UK and Australia.
The pair say they hope their new venture will help guide travel and tourism brands through the current covid-19 crisis.
"We want to help travel brands to navigate these turbulent times and rebuild the industry," Mr Caerlewy-Smith said. "But we also need to recognise that things won’t be business as usual for some time.
"Consumer confidence has been sorely shaken and travellers are apprehensive of exploring the outside world. Consumers will look to travel and tourism brands more than ever to inspire trust, safety and confidence in their next adventure. This means the role of travel marketing is no longer just to inspire, we now need to inspire confidence."
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