26 hospitality and tourism businesses have signed up to a scheme aiming to bolster the island's reputation and boost tourist confidence on the first day after its launch.
The ‘Visit Safe’ Charter - developed by Visit Jersey in partnership with the Government and the Jersey Hospitality Association - was launched on Monday.
It was described as the official Jersey charter to show that “a tourism and hospitality business has worked hard to follow Government and industry covid-19 checklists and has a process in place to maintain cleanliness and aid social distancing”.
As part of the scheme, businesses were invited to review the Visit Safe Checklists that are relevant to them and implement the measures as appropriate before completing an online declaration form.
While the scheme is optional, the ‘Visit Safe’ page on the Government website states that if businesses do not adhere to the checklists, they could cause "reputational damage" to both their own business and the wider island.
26 businesses signed up in the first day after the charter launched.
“I welcome this move," Senator Lyndon Farnham, Minister for Economic Development, Tourism, Sport and Culture, said.
"It is very important that the hospitality businesses are providing a safe environment for islanders, visitors and their staff as they gradually open up while we move through the stages of the pandemic.”
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