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Senior appointments at Liberation Group

Senior appointments at Liberation Group

Friday 31 July 2020

Senior appointments at Liberation Group


The Liberation Group has appointed two new Managing Directors.

Jayson Perfect will be taking on the role of Group Managing Director for the chain's pubs and inns, covering both managed and tenanted pubs, while Mark McGuigan is taking on the same role for brewing and drinks.

The two senior roles were recently created in response to both the challenges and opportunities presented by the covid-19 pandemic and the subsequent change in consumer behaviour.

JaysonPerfect_2017.jpg

Pictured: Jayson Perfect will be taking on the role of Group Managing Director for the chain's pubs and inns.

Meanwhile, Christine Oxford will be leaving the Group after three years, after the position of Managing Director for Tenanted Pubs became redundant.  

Commenting on the changes, Liberation Group CEO Jonathan Lawson said: “These are challenging times and we have had to make some difficult decisions, however I am confident that these changes will enable us to respond quickly to our customers, make decisions swiftly and focus on execution. 

"We have ambitious plans for all parts of our business and that ambition has not been diminished by the difficulties faced over the last few months. Our reopenings are progressing ahead of plan and the response to our revitalised range of beers from both breweries has been really encouraging.  

"As expected certain trends that we saw developing before the lockdown have now accelerated - the demand for local food and drink, staycations and personalised service. With our award winning food and drink offer our pub estate in both the Channel Islands and the UK is well-positioned to take advantage of these trends.”

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