Global tourism experts exchange digital ideas in Jersey

Thursday 20 September 2018

Oyster beds, foraging on the coastline, exploring the Ecrehous by RIB, abseiling down Mont Orgueil... global tourism representatives are today testing local attractions as part of a drive to learn and share the latest digital marketing techniques.

120 tourism marketing delegates from countries as diverse as California, Cape Town, Singapore and Paris are in Jersey until Friday as part of the Digital Tourism Think Tank Campus, which provides leadership to the industry in digital marketing best practice.

Visit Jersey and Events Jersey are hosting the event at The Lido. Powered by JT's full-fibre network, it will give the delegates the opportunity to explore, create, learn and apply the latest marketing trends. 

The event will welcome prestigious speakers from the world’s leading tourism destinations, including Visit California, Cape Town Tourism, Singapore Tourism Board, as well as Paris Tourism, Visit Oslo and Switzerland Tourism. 

Pictured: The event will take place at the Lido.

Nicholas Hall, Managing Director of Digital Tourism Think Tank, commented: “Here at the Digital Tourism Think Tank, we’re very selective in choosing our host destinations for Campus, now in its third year after successfully launching on the Faroe Islands in 2012. We seek a destination which can be used as a canvas to test and experiment with new ideas, explore current and future content trends to their full potential and create an inspiring backdrop which works as a catalyst for creativity out of the office, with world-class connectivity. "

Pictured: One of the "Jersey experience" the delegates will be treated to is a trip to the Ecrehous.

Keith Beecham, CEO, Visit Jersey, added: "I am delighted that DTTT have agreed to bring their prestigious event to Jersey in September. I know our island will provide a great location for destination experts, from around the world, to meet and exchange ideas and share Jersey’s stories through inspirational content. Our product partners have worked hard to give delegates a warm welcome and help them discover the unique experiences available in the island break." 

Tamara O’Brien, Head of Customer Experience at JT, commented: “We’re excited to see events like the Digital Tourism Think Tank Campus coming to Jersey and appreciate something like this needs a hyperfast network to support it. Which is why we’re delighted to be the official Technology Partner for this event. Like many travellers, I know that fast reliable Wi-Fi and broadband is always high on my wish list when selecting a holiday or business location."