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The Jersey Professional Services Marketing Group is bringing a series of London speakers to the island for the benefit of all marketing and business development professionals.
The first event in the series is being held on Wednesday November 28that the new JTC offices on the Esplanade. It will explore how technology is changing what buyers expect from their financial, legal and professional services advisers and how firms can develop workable marketing innovation strategies to win more business.
The session will be led by Alastair Beddow, Managing Director at Meridian West, a consultancy helping professional services firms develop and implement client-focussed strategies. Alastair has worked with firms including Allen & Overy, PwC, BDO, Farrer & Co, Grant Thornton, Canada Life, BNP Paribas Real Estate and Addleshaw Goddard.
Alastair is a respected commentator and adviser on the strategic and commercial issues impacting professional services firms and their client relationships. He is co-author of the Professional Services Leadership Handbookand his views are regularly in demand from media titles such as The Timesas well as the PSMG Magazine.
Martyn White, co-founder of PSMG Jersey and Director at marketing and creative agency Freedom Media, said: “Alastair is a fantastic speaker and we are thrilled to bring him to Jersey. This event will provide attendees with the latest research in client buying behaviour in the finance and legal sectors, as well as other professional services industries, and the impact technology is having both now and in the future. It will also provide workable innovation strategies for business owners, directors and marketing professionals to take advantage of and not be left behind as technology evolves.”
This event is aimed at directors, partners and marketing professionals at all levels.
Limited spaces available. Drinks and canapes provided.
To register please email gail.jaffa@psmg.co.uk or telephone 0207 033 9150
