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Marketing Communications Manager

Marketing Enquire

Type:

Full Time

Full Description

Marketing Communications Manager – Jersey Opera House
Salary – £45K per annum
Hours – 37.5 per week to include occasional weekend work. There are no overtime payments. instead accumulated lieu time can be taken by Manager approval.
Responsible to – Interim CEO
Responsible for – Box Office Lead Officer and Box Office Team and Marketing Communications Officer (PT) Working closely with – Departmental Managers
To be based at Jersey Opera House from the beginning of 2025. Based for the remainder of 2023 and 2024 to be determined, but likely to be St. Helier.
Introduction – Setting the Scene Jersey Opera House (JOH) has been closed to the public since March 2020 when the Covid Pandemic hit. It has been hugely missed by the Jersey public – community performance groups, schools, artists, musicians and of course audiences. For a considerable period the staff team has been just three, it is now 4 with the appointment of Andy Eagle as Interim CEO who has been appointed to lead JOH in the interim to its re-launch.
Whilst being a treasured and beautiful Edwardian building, originally constructed in 1900, it has accumulated many operational challenges due to its age. The Jersey Government have committed £11 million + in recent months to rectify many of these long running defects through capital investment and improvement. Currently tenders are public with the intention to appoint a main contractor over the summer and the “works” to commence September. At this point the staff team and JOH’s equipment, such as lighting and sound, will relocate to a new base from which it will operate until the capital development programme is completed and the building effectively handed back to the JOH team. This is anticipated to be December 2024.
During 2024 the plan is that JOH will present a programme of events and activities in St Helier and across the island under the title “JOH on Tour” (working title). When the JOH refurbishment works are complete and we are able to re-open, the main programme will transfer into the Opera House though we will continue to undertake learning and engagement work in the community and partner on special events and performances with colleagues from Jersey and beyond.
We need someone to work with the Interim CEO, wider team and Programme Manager (also to be appointed) to maximise audiences and income for the JOH on Tour 2024 programme through the implementation of an effective marketing and sales strategy. This strategy must also be effective for when we transfer back into the JOH. We need to maximise audiences and sales for our inaugural re-opening season and ongoing programme into 2025 and beyond. There’s a lot to be done and whoever is appointed will be expected to hit the ground running!
These are exciting times for the arts in Jersey with significant government backing in place, not only for JOH but also the wider arts community. This is a hugely exciting opportunity for an individual to help shape the future of the arts in Jersey and to effectively be part of the team right at the beginning of the JOH re-launch. There is enormous affection for both the JOH brand and the theatre business on Jersey, so in many ways there is already a captive audience waiting. But we want to go further to reach out to all the communities of the island, grow our audience base and interest in the arts programme we will present and produce. We therefore need someone who is committed to diversity, equalities, inclusion and will work tirelessly to reach out to everyone. The new JOH will be for all the communities and individuals of Jersey with the guiding programming principle “something for everyone, everything for someone”. This approach should allow the Marketing Manager to maximize the effective use of the JOH audience data.
Main duties and responsibilities
-       Work with the Interim CEO to undertake a re-brand of JOH and relaunch of our website.
-       Manage our website and social media functions as may be required.
- Prepare a comprehensive marketing strategy for 2024 “JOH on Tour” and re-opening, top include our inaugural season. To include – social media, direct e-mail, print distribution, advertising and website campaigns.
- Work with local and national press and media through preparation of press releases and co-ordination of news articles.
- Increase the presence of the JOH brand throughout 2024 and create the require “buzz of anticipation” in advance of the JOH venue re-opening.
- Prepare an effective strategy to ensure the growth of our patron database and then segment it by genre interest, age and geography.
- Appoint the box office team and take on overall management of this team. This to involve, the smooth running of our web based box office ticketing system (currently Ticketsolve) – placing shows on sale, effective sale of tickets and collection by patrons.
- Work with schools, clubs and groups to encourage group sales and visits. -        Oversee commercial opportunities such as the sale of JOH merchandise. -        Work with volunteer stewards and agencies to help distribute print across the Island.
- Consider the re-launch of a JOH Friends scheme, establishing the pros and cons through effective research of similar schemes at other UK venues and make recommendation to the CEO.
- Support the promotion of third party arts events on Jersey through for example; the offer of our ticketing facility.
- Work with partners on the island such as Arthouse, Ballet D’Jerri and Jersey Arts Centre to effectively jointly market all our respective programmes.
- Work with the CEO and departmental managers to ensure each performance and season is correctly budgeted for and then delivered on budget or better.
- Help develop relationships with national and international partners -        Work with the Development Manager to lever funding and investment into the artistic programme.
- Explore opportunities to develop audiences and maximise ticket sales and income levels.

Application – Please send a CV and covering letter (maximum 2 pages) outlining why you want this job and your previous experience by email to phillip.hogben@jerseyoperahouse.co.uk Should you wish to discuss your application or find out further details, a call can be arranged with the Interim CEO Andy Eagle by emailing Andrew.Eagle@jerseyoperahouse.co.uk The deadline for applications is September 4th at 9am. Initial interviews will be by Zoom, second interviews will be expected to be in person at Jersey Opera House.