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The Apple live event in 8 Tim Cook quotes

The Apple live event in 8 Tim Cook quotes

9 months ago

The Apple live event in 8 Tim Cook quotes

9 months ago


Apple’s live event had plenty we were expecting (Watch news), and some things we weren’t (ResearchKit).

Here’s what Apple chief Tim Cook had to say as the “Spring Forward” event unfolded.

On Apple’s new stores in China

Slender West Lake Scenic Spot in Yangzhou, east China's Jiangsu Province
(ZHAO JUN/LANDOV/PA)

“We’ve just opened our latest Apple Store, in West Lake, China. It’s an incredible place with our gorgeous new design. It is the perfect place to experience our products.”

On lowering the price of the Apple TV

Apple CEO Tim Cook talks about Apple TV's new lower price during an Apple event on Monday, March 9
(Eric Risberg/AP)

“Apple TV has become the category leader. We’ve sold 25 million units so far, and we want to make it more accessible.”

On iPhone sales

 iphone 6 on display at the Apple Store in Covent Garden
(Jonathan Brady/PA)

“We recently sold our 700 millionth iPhone. iPhone is growing stronger than ever. In the last quarter the iPhone sold at double the industry rate.”

On ResearchKit

Apple Vice President of Operations, Jeff Williams, discusses ResearchKit
Jeff Williams discusses ResearchKit (Eric Risberg/AP)

“Research is going to transform medical research.”

On the MacBook

Apple's CEO Tim Cook introduces the new MacBook during an Apple event in San Francisco,
(XINHUA/LANDOV)

“Mac has outgrown the industry for the last 10 years. While the rest of the industry shrank last year, Mac grew 21%. We challenged ourselves to reinvent the notebook, and we did it.”

On the Apple Watch

A new Apple Watch is tried out at an Apple event in Berlin
(Martyn Landi/PA)

“Apple Watch is the most personal device we have ever created. It’s not just with you, it’s on you.

“It’s a revolutionary way to connect.”

On Digital Touch, and the ability to send your heartbeat to another Apple Watch user

Apple CEO Tim Cook talks about the new Apple Watch during an Apple event on Monday
(Eric Risberg/AP)

“I hope someone sends me one of these.”


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