Apple’s live event had plenty we were expecting (Watch news), and some things we weren’t (ResearchKit).
Here’s what Apple chief Tim Cook had to say as the “Spring Forward” event unfolded.
“We’ve just opened our latest Apple Store, in West Lake, China. It’s an incredible place with our gorgeous new design. It is the perfect place to experience our products.”
“Apple TV has become the category leader. We’ve sold 25 million units so far, and we want to make it more accessible.”
“We recently sold our 700 millionth iPhone. iPhone is growing stronger than ever. In the last quarter the iPhone sold at double the industry rate.”
“Research is going to transform medical research.”
“Mac has outgrown the industry for the last 10 years. While the rest of the industry shrank last year, Mac grew 21%. We challenged ourselves to reinvent the notebook, and we did it.”
“Apple Watch is the most personal device we have ever created. It’s not just with you, it’s on you.
“It’s a revolutionary way to connect.”
“I hope someone sends me one of these.”