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Apple is expected to reveal early sales figures for the new iPhone 6s when it announces its financial results tonight, but analysts predict it won’t beat last year’s record-breaking iPhone 6 numbers in the long term.
Last year the technology giant sold more than 70 million iPhones in three months when the iPhone 6 and 6 Plus first went on sale. The figures led to Apple reporting the highest-ever quarterly profit by a public company of more than £11 billion in early 2015. However, experts predict that despite an expected strong response again this year, these numbers are unlikely to be matched again.
This is despite the firm reporting a record-breaking opening weekend for the iPhone 6s, with Apple confirming that 13 million units had been sold in the first three days of sale. Reports suggest sales of more than 48 million iPhones will be announced, which would still be an increase on the previous quarter.
Pre-orders for the 6s and 6s Plus began on September 12, and with these latest figures only covering up to September 26, the Cupertino-based firm can not gain a full quarter’s worth of sales this time around.
Focus will again be on results in China, a market Apple has actively pushed over the last 12 months, opening a fleet of new retail stores in the country, as well as offering the new iPhones on launch day in China this year for the first time.
Apple’s results come less than a week after rivals Microsoft posted positive quarterly financial results that saw their share price jump to a 15-year high as a result.
