Apple has officially entered into the Christmas spirit with the release of its 2016 advert for the holiday season.
However, the two minute ad does come with a twist in that it has an unlikely star at the centre of it – Frankenstein’s monster.
The blurb for the video describes it as the story of “an unexpected holiday visitor finally receives the warm welcome he’s always yearned for”, but the story remains unusual nonetheless.
Not that it isn’t heart-warming, and the message of “open your heart to everyone” feels particularly poignant at the end of turbulent year.