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EE is to give pay monthly customers six months free access to the BT Sport app, as the mobile operator promotes its merger with the telecoms giant for the first time.
From July 27, any new and existing EE customers on pay monthly plans for a smartphone or tablet will be able to access the BT Sport app and all its channels from their device.
BT completed a £12.5 billion merger with EE earlier this year, with the mobile operator joining the BT Group but retaining its own brand.
The new offer will enable users to watch Premier League and Champions League football as well as Premiership rugby on WiFi or over the mobile firm’s 4G network.
BT Sport 1, 2, Europe and ESPN on BT Sport channels will all be available to those who sign up to the deal.
A new advert starring Rio Ferdinand Harry Redknapp and Jose Mourinho is also set to launch to promote the new offer.
EE chief executive Marc Allera said: “Our customers have been telling us for a long time that they are watching more and more sport on the go, and this summer’s European Championship football tournament has driven traffic peaks that we’ve never seen before.
“Now, as part of BT Group, we are able to offer customers the chance to watch the very best in live domestic and European sport when out and about.
“With our ambition to reach 95% of the geography of the UK by 2020, EE customers will be able to watch Premier League football while on Hackney Marshes, or the America’s Cup in the middle of Lake Windermere.”
Those who wish to continue using the service after the six-month free period expires will have to pay £5 a month.
