Ford has created a suit to make engineers feel 70 years old so they design with older users in mind

9 months ago

Any manufacturer is constantly looking for ways of thinking differently about design, but Ford has taken things to a new level in order to design with elderly consumers in mind.

The car maker has created an ageing suit, complete with weights, braces and straps that restrict movement in order to simulate the feeling of being an unfit 70-year-old.

The aim is to help engineers design cars and other products that appeal to needs they may not have previously considered.