In case you didn’t notice the queue in your town centre this morning, the iPhone 6s and 6s Plus have hit the shelves for the first time.
Across Australia, China, Europe and the US, the new phones will be available to those who walk in to Apple stores. Queues have been forming since Monday – but then, the doors opened.
This is what launch day looked like around the globe.
The rain didn’t stop hundreds from waiting in line in Sydney. And some had unconventional means of collecting their new phone too.
Yes, that is a robot.
For the first time, China is a launch country for the iPhone – and that was more than enough to bring the crowds out in Beijing.
Veronika Babochkina started queuing on Thursday night in Paris to get her hands on the new iPhone.
But Sam Shaikh from Stratford will take some beating. The 29-year-old began queuing outside the Covent Garden store on Monday night to ensure he was the first to get hold of the 6s Plus. In rose gold, naturally.