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Lord Sugar has taken a swipe at the Apple Watch, with the billionaire businessman and Apprentice star taking to Twitter to ask why it’s been so successful.
The Amstrad founder is no stranger to technology, having manufactured hundreds of consumer electronics products since the 1970s, and he took to the social network to share his thoughts on the iPhone maker’s first piece of wearable technology.
Not sour grapes , but can anyone tell me what's so great about. the Apple watch. It looks like a cheap Chinese digital watch .
— Lord Sugar (@Lord_Sugar) July 19, 2015
I know they must have sold millions of apple watch. Apple has a cult following. If they brought out a hairdryer they would sell a million.
— Lord Sugar (@Lord_Sugar) July 19, 2015
what's the point of a watch ( Apple) that you have to press to display the time
— Lord Sugar (@Lord_Sugar) July 19, 2015
Twitter users were quick to point out that the Amstrad portfolio wasn’t made up entirely of winners, with technology journalist Tom Warren referencing the infamous E-m@iler home phone, and receiving something of a touchy reply from the former Tottenham chairman.
.@tomwarren RTwhat's the point of home phone that lets you display emails?……500k sold and £10m in my pocket…. what have you done tw..
— Lord Sugar (@Lord_Sugar) July 19, 2015
The E-m@iler looks like this incidentally.
Soon others were joining in to suggest something about people in glass houses not throwing stones.
@Lord_Sugar @tomwarren Forget the figures, how many people owned, actively used it and loved it? I was one of the 500k, and it was crap.
— Shaun (@actionjaxon666) July 19, 2015
@Lord_Sugar I think you are missing the point of an Apple watch
— k_ye _d_ms (@kayeadams) July 19, 2015
@Lord_Sugar @MissBeckyFowler Better than the old rubbish you used to make! Lol
— Michael Fox (@MFCarpentry) July 19, 2015
@Lord_Sugar Now that sounds like sour grapes!
— Paul Surridge (@Paul_Surridge) July 19, 2015
@Lord_Sugar remember though, when you hired that Christian Gross fella.
— Phil McNamara (@Phil_McNamara) July 19, 2015
@Lord_Sugar this from Amstrad???
— Andrew McVinnie (@malcontent85) July 20, 2015
@Lord_Sugar you don't. After the Amstrad E-m@iler you don't get to knock apple.
— Rupert Myers (@RupertMyers) July 19, 2015
Though The Apprentice star did get some support from those who don’t buy in to the so-called ‘cult of Apple’.
@Lord_Sugar #PREACH pic.twitter.com/W3Vu556xo5
— TheKidJ (@_thekidj) July 20, 2015
@Lord_Sugar Yes the trouble with apple and I am an iphone user is the fact every blinking product update they make the other one obselete
— Ross Manning (@rossymanning) July 19, 2015
@Lord_Sugar its probably the first apple product since 1998 I haven't bought. It's an unnecessary peripheral. Watches are individual to ppl.
— Will King (@iamwilliamking) July 20, 2015
Of course it all comes down to a matter of taste, but it seems Apple products continue to divide the market. The first published sales figures for the Apple Watch are set to be announced on Tuesday in Apple’s financial results – Lord Sugar may or may not have more to say then.
