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Samsung has unveiled the two new smartphones it believes can take on Apple.
The Korean technology giant has announced the Galaxy S6 edge+, a larger version of the existing edge smartphone, and the Galaxy Note 5 – their phablet device which comes with a stylus.
There’s a competitor to Apple Pay too, as Samsung announced Samsung Pay – their own take on the mobile payments market. It will launch first in the US and South Korea but will be extended to the UK in the future.
Samsung Pay also contains new technology called Magnetic Secure Transmission (MST) which will enable users to make a contactless payment just by holding their phone to any payment terminal with a magnetic strip reader for credit cards.
Andy Griffiths, Samsung president in the UK and Ireland said: “At Samsung, we’re committed to offering our customers a best in class technology experience, providing the ultimate on-the-go immersive multimedia viewing experience.
“The launch of the Galaxy S6 edge+ delivers on this promise. Combining the world’s first dual edge display with a range of intuitive features and an incredibly vivid, large screen, we’re re-emphasising our ongoing commitment to bold, fearless innovation that meets the needs of today’s consumers.”
At 5.7 inches, the screen on the new edge+ is half an inch bigger than the edge, giving it a larger display than the iPhone 6 Plus.
The Note 5 also comes with a 5.7 inch Quad HD Super AMOLED display, though it will not initially go on sale in the UK upon launch.
Samsung will be looking to reignite consumer interest. In the firm’s most recent financial results, earnings across the company were down 8%. But earnings were down 38% in the mobile division, as Apple and Chinese manufacturers such as Huawei and Xiaomi start to squeeze Samsung’s space in the smartphone market.
