Time Magazine front covers have sparked debate in the past, but its latest issue has got tongues wagging in the tech world.
It shows Oculus Rift inventor Palmer Luckey wearing the headset in front of a green screen beach setting. Luckey appears to be mid-VR experience given his pose.
Let’s be honest, it does look a little strange, and that’s exactly what Twitter thought too.
And not surprisingly, soon the memes began.
On and on they went.
And somehow they never managed to get boring.
But what did the man at the centre of it all think?
Well done, internet. You’ve earned yourself the weekend off.