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This video montage of Instagram cliches shows how unoriginal we are on social media

This video montage of Instagram cliches shows how unoriginal we are on social media

10 months ago

This video montage of Instagram cliches shows how unoriginal we are on social media

10 months ago


Have you ever Instagrammed #bathtime picture or posted a snap of your #salad? Of course you have. These days it’s difficult to be original on social media, which is why musician Hierophante has put together a handful of our most common Insta-cliches into this mesmerising video montage.

Hierophante wrote: “I took advantage of our tendency to be unoriginal on social media to make this animation.

“Everything from images search to editing is made by hand without any automated software.

“Some people point out to me that some similar videos already exists so it seems that making a video about cliches is a cliche too.”

A cliche within a cliche? How meta.

While Hierophante’s video does make us feel a little #unoriginal, it’s also left us with a lot of questions about social media like why DO so many of us Instagram our salads? And why does Ariana Grande’s face look the same all of the time? And why are so many people posting pictures of their guns?


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