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The moment Tim Cook mentioned the “newest addition to the Apple family” the room went silent.
Gosh the room has gone very quiet while @tim_cook talks about Apple Watch kinda spooky
— carolina milanesi (@caro_milanesi) March 9, 2015
Since the Apple Watch was first announced last year, many people have been eagerly waiting to find out more about it. And the day finally arrived today.
It was clear from the two separate videos played at the launch in Berlin - showing the quality of the stainless steel and the aluminium used - that Apple were really going to sell this.
If I'm understanding this correctly the #AppleWatch was forged by the gods themselves.
— ADLT (@DelaBoots) March 9, 2015
It seemed for a while like we were just shown the stuff we’d already found out from the previous Apple Event.
Maybe this is why they saved the #AppleWatch stuff until this late. So far, nothing exciting about it that we didn't already know.
— Andrew Gebhart (@GebAndrew) March 9, 2015
Someone was bound to have their hopes crushed.
If the new Apple Watch doesn't have a lightsaber, I'll be very disappointed. #AppleLive
— Darth Vader (@DepressedDarth) March 9, 2015
And when we were re-capped about all the stuff Apple Watch does do, like tell you when you’ve been sitting for to long and send you a weekly fitness report – the jokes began.
The #AppleWatch knows the time of your death. But it’s not telling.
— Ken Plume (@KenPlume) March 9, 2015
#AppleWatch notices when you don't buy organic. The #AppleWatch silently judges you.
— M (@TrancewithMe) March 9, 2015
"Also, if the #AppleWatch detects you typing on a Windows PC it sends a gentle, non-lethal reminder that you are ruining your image."
— Larry Wright (@refocusedmedia) March 9, 2015
Maybe the #AppleWatch shouldn't just tell you you've been sitting too long, it should actually voice its displeasure by calling you names.
— Ted Kritsonis (@byTeddyK) March 9, 2015
'There’s nothing I want less than to have people send me their heartbeat’ #AppleLive
— Arctic Empire (@ArcticEmpire) March 9, 2015
#AppleWatch will send messages to your mom if you don't wear a sweater if it's under 70F/21C outside.
— M (@TrancewithMe) March 9, 2015
I'm thinking the ability to doodle on the #AppleWatch will set a new record for volume of genitalia drawn by users.
— Ted Kritsonis (@byTeddyK) March 9, 2015
You've got email #AppleWatch pic.twitter.com/asav69yK8s
— *Russian Market (@russian_market) March 9, 2015
Before too long we were told that the Apple Watch should last 18 hours. We were also informed that prices would range from $349 (£230) for the sports version, up to $10,000 (£6,600) for the high-end one. They’ll start shipping to some countries on April 24.
The nerds from 4th grade have defeated us and are colonizing. #AppleWatch
— Mike Birbiglia (@birbigs) March 9, 2015
Apple Watch Edition, crafted from custom rose or yellow 18-karat gold alloys, with prices 'starting' at $10,000 (US).
— Neil Shah (@neiltwitz) March 9, 2015
Bling bling! Here at the $10k+ Apple Watch Edition samples. None to try on sadly… pic.twitter.com/NQEBZIpkJN
— Ben Wood (@benwood) March 9, 2015
Still so many pricing questions: What the prices per band. Which, if any, bands are available for purchase separately?
— John Gruber (@gruber) March 9, 2015
Audible gasps at the 10k price tag for the gold Watch Edition
— Martyn Landi (@MartynLandi) March 9, 2015
Know what I'd rather spend $10,000 on than a gold Apple Watch? 8 new MacBooks.
— Brad Reed (@bwreedbgr) March 9, 2015
Model Christy Turlington Burns wore an Apple Watch during a half marathon, and was on stage to tell us all about it. This gave some people the idea that Apple has a sinister plan for us.
This is where Apple force every user to do a half-marathon via an iTunes Store update. #AppleLive
— Ash (@zivcjs) March 9, 2015
But also pointed out it might help you break your personal bests.
"well. I had to run faster cause my battery ran low" #AppleEvent #AppleWatch
— Felicitas Hackmann (@Frau_Feli) March 9, 2015
This was the most anticipated part of the event, and had been saved right to the end. The tweets per minute shot up when the Apple Watch was shown, but it wasn’t exactly quiet on Twitter throughout.
So, how did the rest of the event go?
It got off to a better start than the previous one, because we could actually understand what was going on.
I was expecting a Mandarin voice over today. #AppleLive
— Jason Howell (@thejasonhowell) March 9, 2015
It still began with news from China, though, with a video of one of the six new stores that have opened in China in the last six weeks. There were levels of excitement probably never seen outside of any store selling anything, ever.
The #AppleEvent video would make you think an Apple Store opening is like declaring world peace.
— Rachel King (@rachelking) March 9, 2015
But Apple are still looking to expand their stores in China.
Apple wants to double its number of Apple stores in China by mid next year. #AppleEvent
— Christina Warren (@film_girl) March 9, 2015
Tim Cook came on stage to loud, loud applause. First we heard about HBO’s new venture, HBO Now, streaming exclusively over Apple TV (which has had $30 knocked off its price, by the way).
People lost their minds a bit as there was an unexpected Game of Thrones trailer.
Wow. HBO Now will have access to the entire HBO library. I guess I'll go ahead and cancel my preorder for The Wire on blu-ray. #AppleLive
— Daniel Riehs (@riehs) March 9, 2015
Geeking out over the new @GameOfThrones trailer they just premiered during #AppleLive.
— Tenth + Fourth (@tenthandfourth) March 9, 2015
GOT trailer. Hbo knows how to get their public #AppleLive
— Martin Gonto (@mgonto) March 9, 2015
DAT Game of Thrones Season 5 trailer! CAN NOT WAIT. #AppleLive
— Barış Tekin (@baristkin) March 9, 2015
Judging from that trailer, it looks to me like people get killed in Game of Thrones this season!
— John Gruber (@gruber) March 9, 2015
There was a good point raised.
Can't envision Tim Cook (who sleeps in til 4.30am when he's feeling lazy) slumped on the couch watching Game of Thrones #AppleLive
— Christina Farr (@chrissyfarr) March 9, 2015
But it was unclear whether we’d be able to enjoy HBO Now on Apple TV in the UK.
wonder if the HBO streaming service will come to the UK. Game of Thrones is on Sky and they pay a lot for that. #AppleEvent
— Imran (@IChoudhary) March 9, 2015
Next we were introduced to Research Kit, a new app that will help researchers working with various diseases.
Research Kit is going to be a great tool in the medical world for parkinsons, diabetes, even breast cancer. #AppleEvent
— Crystal Rodgers (@flitterby79) March 9, 2015
The first apps made with ResearchKit target Parkinson’s, diabetes, cardiovascular disease, asthma, and breast cancer. pic.twitter.com/sQA43s6CUR
— Neil Shah (@neiltwitz) March 9, 2015
"One of the things researchkit will do is put people at the center of research" #AppleEvent
— Julie K Balise (@JKbalise) March 9, 2015
Wow. ResearchKit will be open source. This stuff is pretty dope and it's brave to open this way. Release: April. 5 apps: today #AppleEvent
— Xeni (@xeni) March 9, 2015
You decide which research projects you participate in, and, importantly, Apple will not see any of your data.
Next came the announcement that thrilled some people more than the Watch announcement – the smallest MacBook Air ever, which even comes in gold. They’ve completely changed the mechanisms of the keyboard (although we didn’t realise much was wrong with the old ones), removed the fan, and made it way smaller and thinner.
Welp, this is awesome. #AppleLive pic.twitter.com/hac6CRQHyp
— Ramsey Mohsen (@rm) March 9, 2015
Oh my. A newMacbook. Gold and just 2 pounds in weight and also only 13.1mm thin. #AppleLive
— Sahil Bhalla (@IMSahilBhalla) March 9, 2015
I need a gold MacBook immediately #AppleLive pic.twitter.com/GVrKmM2KKi
— Bobby Beale (@anorderlymess) March 9, 2015
Theres no fan?!?!?! and a some force touch voodoo magic? Just take all my monies Apple. #AppleLive #force #MacbookPro
— Anthoula (@anthoulasd) March 9, 2015
My laptop is grey, not gold. I feel obsolete. #AppleEvent
— Sam Roberts (@notsam) March 9, 2015
The keyboard was the subject of some humour.
Not only have we reinvented the keyboard, but we've actually redesigned your fingers. #AppleLive
— Eric Paley (@epaley) March 9, 2015
I love it when Phil Schiller talks scissor mechanism. #AppleLive
— Roger Erik Tinch (@tinch) March 9, 2015
I’m shaking my head in disgust at my keyboard right now. WHY DONT YOU HAVE A BUTTERFLY MECHANISM #AppleLive
— Justin Taylor (@TheSmarmyBum) March 9, 2015
Number of problems I've had with current keyboard: Zero. Percentage I feel I now need this new one: 100% #AppleLive
— Jarrett Bellini (@JarrettBellini) March 9, 2015
Jony Ives suspiciously invisible from keynote. I think he's taken his final form as the butterfly keyboard assembly #AppleLive
— Andrew Lavery (@lavdotcom) March 9, 2015
And Cook also introduced something called Force Click. It allows you more choice when using the trackpad, but of course it invited an abundance of Star Wars tweets.
No, mum, you have to use the force (click). #AppleLive
— Dimitris Kontaris (@dkontaris) March 9, 2015
The original Force Clique™ #AppleLive pic.twitter.com/Jwi9BYRQlM
— N'Qualsh (@NICKWALSH) March 9, 2015
That wasn’t the bit that got people most excited though. Not only was it announced that the new MacBook will have a battery capable of lasting all day – meaning we have a notebook that finally supports our Netflix binges – it also has just a single port to do everything you need.
All-day battery life… kind of #AppleLive pic.twitter.com/Jh0BYkij6j
— Dan Linden (@DanLinden) March 9, 2015
That's a lot of batteries #AppleLive pic.twitter.com/Bwc6FpgGsE
— Tamar – SEO & Social (@TamarUK) March 9, 2015
I need all day Mac battery life in MY life. :( #AppleLive
— Isabel Rodriguez (@sisasaid) March 9, 2015
First laptop with more battery life than your phone. #AppleLive
— Kinoti (@KinotiMK) March 9, 2015
All day battery life … friends, it's been nice knowing you. #AppleLive
— Jarrett Bellini (@JarrettBellini) March 9, 2015
ALL DAY BATTERY LIFE?! I am trembling. #applelive
— Aly Walansky (@alywalansky) March 9, 2015
INSANE. Been waiting for the universal cable point that all the companies were working on together #AppleLive pic.twitter.com/gA9gYjbiGF
— Paul James (@paulj85) March 9, 2015
The new MacBook looks great, but a laptop that makes me choose between charging and plugging in anything else is kind of a nonstarter.
— Rob Pegoraro (@robpegoraro) March 9, 2015
Overall, there were still some issues for a few people.
Is USB-C compatible with a 1991 Sega Genesis controller? Then I'm not interested. #GetItTogetherApple #AppleLive
— Zac Ross (@zacross36) March 9, 2015
But where do I put my floppy disk?!? #AppleLive
— L.A. Ross (@LARoss) March 9, 2015
Please make iPad charger cables longer than the length of a human tongue #AppleLive
— Felicity Morse (@FelicityMorse) March 9, 2015
I already ignore calls on my phone. I have no desire for Sallie Mae to be able to contact me on my wrist. #AppleLive
— WEBSTER.HALL.3.21 (@FEELZ_) March 9, 2015
#applelive Personally I'm not sure where they're going with this one. pic.twitter.com/85FJU300F9
— Mike MacCana (@mikemaccana) March 9, 2015
#AppleWatch has battery life of whole day? Have u ever heard of any watch that has so much battery life? #AppleLive
— Joy (@Joydas) March 9, 2015
RIP Right click, all the ports #AppleLive
— Rajat (@RajatMohanty) March 9, 2015
But not for everyone.
I really want Jony Ive to narrative my life #AppleLive
— Chris Short (@topher_short) March 9, 2015
I've never been big on digital watches but I may have to make an exception…. #AppleLive
— Graduated & Grieving (@GrievingGrad) March 9, 2015
*throws money at screen* #AppleLive
— Brandon Foo (@foolywk) March 9, 2015
