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US tech giant Apple is top on the world’s most valuable brand list, despite iPhone sales falling this year, and two British companies make the top 100.
Google and Coca-Cola make up second and third respectively in Interbrand’s list of the top 100 brands.
Apple’s brand value rose by 5% to $178 billion (£139.7 billion), while Google saw an 11% jump to $133 billion (£104.5 billion), despite iPhone sales falling for the first time since it was launched in 2007 earlier this year – dropping from 61 million to 51 million in the first three months of 2016.
Facebook saw the greatest percentage rise in brand value – climbing 48% to $32.6 billion (£25.6 billion), while online marketplace Amazon saw brand value rise by a third to $50.3 billion (£39.5 billion). Technology companies are a dominant force on the list, with eight in the top 20 alone.
Meanwhile the only British brands to make the top 100 were bank HSBC, in 47th, and clothing brand Burberry, in 83rd. Two new entrants to the top 100 include electric car manufacturer Tesla and fashion house Dior.
Interbrand’s rankings are based upon a company’s financial performance, influence over customers and the strength of the brand to command a higher price or secure earnings for the company.
