Plate up a local feast for the eyes!

Sunday 02 June 2019

Chefs who are creative with both flavours and photography have a head start in a new campaign encouraging islanders to create a feast for the eyes by capturing meals made entirely from local produce.

‘What’s on my plate?’ - a campaign from Genuine Jersey - is asking people to upload mouth-watering photos of their locally made dishes to make foodies more conscious of what they’re eating.

The campaign also aims to celebrate the seasonal produce available in the island and inspire diners with different flavour combinations.

Genuine Jersey’s Chief Executive John Garton said that they were keen to encourage islanders to be more adventurous and to look beyond some of the more obvious choices like Jersey Royals and dairy products ahead of the Jersey Eat Local Challenge in August.

Pictured: Genuine Jersey Chief Executive John Garton said the association wants diners to become more adventurous when it comes to trying local produce.

“The hope is that people can use this campaign to see where to purchase local food from and then test themselves by going fully local for a week during the Eat Local Challenge.

“Buying local produce not only delivers a superior taste and great nutritional value, but also offers environmental and economic benefits by supporting our local growers and farmers,’ he said. 

Pictured: The campaign hopes to make islanders and visitors more conscious of what's on their plate (Instagram).

The ‘What’s on my plate?’ campaign runs throughout June and a winner will be selected from photos posted on social media, winning a £100 voucher to dine at Genuine Jersey sponsor, El Tico.

Participants should use the hashtag #whatsonmyplatejersey and tag Genuine Jersey into their photos to enter.