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Designer fashion store 'pops up' for charity

Designer fashion store 'pops up' for charity

Friday 19 July 2019

Designer fashion store 'pops up' for charity

A new shop offering a selection of "preloved" shoes, clothes, handbags and accessories from designer brands - without the designer price tag - will be popping up in Liberty Wharf tomorrow.

‘Preloved to Reloved’ will be open for ten days only, until Sunday 29 July, with staff members and volunteers behind the till to help customers grab a bargain - all in aid of Jersey Hospice.

The shop is the continuation of a Facebook page which Julie Jubb, the Senior Manager of Jersey Hospice Care’s St. Ouen-based charity shop, launched in May to sell new and nearly new quality clothes and accessories.  

“We wanted something dedicated to designer clothes to separate the higher kind of donations so that people who donate would have the understanding that we look after them and that we don’t just put them up in the shop for run of the mill prices," she explained.

“Someone who donates high quality items wants to know that we look after what has been collected. It’s to encourage more people to donate as well.”

While the page has already gained a loyal following of bargain-loving customers, Ms Jubb explained that even with volunteers, the team struggled to find the time to manage the page and deal with the sales.


Pictured: The shop is selling designer clothes and accessories.

She therefore decided to set up a pop-up shop to sell off more items. The shop, located inside Liberty Wharf in place of the former foot spa, is stocked with thousands of pieces with additional surplus ready and waiting to replenish the rails as items sell.

Evening dresses, statement pieces, casual clothes as well as shoes, hand bags, jewellery, toiletries are all on offer with price tags ranging from £15 to £400. The latter belongs to a black Simone Rocha dress, which was brought in brand new, with the tag still on, into the Hospice St. Ouen shop.

Sizes, Ms Jubb said, range from “from very tiny to really big” with even a small selection of childrenwear available.


Pictured: Some statements pieces, including feather boleros, are up for grabs.

All the items up for grabs in the shop have been collected since March. “It’s amazing that we received all of this just in that short space of time,” Ms Jubb said, adding that the St. Ouen sees a constant stream of donations.

Having worked in the shop for nearly 10 years, Ms Jubb has seen the number of donations increase over time - and, she says, the quality too.

While the main goal of ‘Preloved to reloved’ is to make “as much as possible for Hospice”, Ms Jubb told Express she's also glad to be promoting second-hand fashion, which is a more sustainable option for the environment.


Pictured: Prices range from £15 to £400.

“Every week, 11 million items of clothing end up in landfill,” she explained. “Choosing to buy preloved clothes is kinder to the environment and your wallet, getting more wear out of clothes which might otherwise only be worn once and then thrown away. 

“By opening our pop up shop, we are enabling beautiful brands to be reloved, while also raising valuable funds for Jersey Hospice Care, a charity that has touched the lives of so many people in Jersey.”

"We are trying our best to keep things out of landfill," she added. "If we get items that are not saleable, we have a recycling outlet we can send them too in the UK.”


Pictured: Julie Jubb modelling one of the dresses available in the shop from Saturday.

Ms Jubb says the staff are really excited about this whole new venture and are looking forward to the opening.

Even though it's not until tomorrow at 10:00, the team has already noticed dozens of potential clients trying to poke their heads in.

“The footfall in Liberty Wharf is amazing. We will be open until 18:00 during the week to catch all the finance people working in the area in that last hour at the end of the day.” 


Pictured: Toiletries and perfumes will also be available.

“The pop-up shop is in a great location, accessible to everyone and will allow those after a “canny buy” to see and touch the items for themselves,” Emelita Robbins, Chief Executive at Jersey Hospice Care, said.

“We have a lot of stock and are always pleased to receive more. We are hugely grateful to everyone that donates; every penny made by our shops goes to providing free care to people when they need it most. 

“Since 2008, the number of patients we support has gone from 167 to over 1,000 last year. And our biggest source of income comes from the sale of donated items."

Pictured: Lottery tickets will also be on sale at the shop.

The pop-up shop will also be selling Jersey Hospice Care’s Million Pound Lottery tickets.

With just over 1,000 tickets left, the team joke the shop is therefore an ideal location to grab a designer outfit to wear if they win the jackpot.

GALLERY: Sneak peek at the pre-loved boutique...

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