The guidelines advise that men and women should not drink more than 14 units a week on a regular basis and that people should spread the units out evenly over three or more days.
Guernsey Men’s Basketball Head Coach Adam Farish said it was an important message to raise awareness of.
“Sports teams are known for fostering a strong sense of community and, with that, often comes a drinking culture,” he said.
Pictured: the GBA sported ‘Count 14’ branded tops while warming-up for a division one league game – Island Select vs Le Mont Saint.
“Celebrating with your team after a win or simply spending time socialising together is great for building team spirit. At the same time, it’s important to remain mindful about our health and wellbeing, so that as a team we can stay on top of our game.”
Andrea Nightingale, The Health Improvement Commission’s Substance Use Lead, said the GBA is helping her team to engage the public and make the Count 14 message more memorable.
“We’re very grateful to have the support of the GBA. It’s especially important for sportspeople to stay healthy so that they can perform their best and staying under the 14-unit guideline will help keep the health risks of alcohol low.
“Partnering with a local sports team was a great fit for the campaign and we’d love for more teams to show their support for Count 14.”
Count 14 unit calculators and unit measuring cups are available from the KGV and most GP surgeries. More information about the campaign can be found HERE.