The recent publicity has not been the work of the local government however, but a scheme setup by Swen Lorenz; an entrepreneur who apparently lives in the island.
Mr Lorenz has a website and personal blog, which mostly provides top-10 lists and guidance on how to succeed as a self-employed businessperson.
But the highlight of the website is the ‘Sark Society’ section, where he personally invites you to join him in the island. He sells Sark as a “European, English-speaking microstate where you can live free from excessive taxation and government regulation”. 
Pictured: According to Mr Lorenz’s website, he works for ‘Me Inc.’ and offers guidance for people who want to live life on “their own terms”.
But moving to Sark is not the only thing the website offers. Mr Lorenz also hopes readers will join the Sark Society – a membership programme that offers a ‘manual’ for moving to Sark, one-to-one guidance from Mr Lorenz himself, and regular updates on property and business opportunities.
Membership to the Sark Society will set you back £1,000.
Mr Lorenz says the price is “too cheap” for the value of the advice received – though stresses on multiple occasions that he is not qualified to offer taxation, legal, or financial advice.
While the Sark government is keen to invite new residents and keep its community thriving, a spokesperson said it has only recently become aware of the Sark Society.
“The Government are now aware of this enterprise, although we clearly do not endorse this “Tax Haven” approach,” they said.
“Sark wants to encourage people to move here from all walks of life and ages to become part of the community.”
The government website hosts a wealth of information for anyone considering moving to the island, which can be found HERE.
Pictured top: A entrepreneur living in Sark is inviting “like-minded people” to join him in the island and take advantage of the business opportunities it represents.