The campaign begins this weekend with an art exhibition created by Tiffany Matthews and sponsored by Carey Olsen.

Ms Matthews said she was ‘honoured’ to take part in the campaign, and hopes it has an impact on the way people see themselves.

“I want people to be overwhelmed by the amount of colour I’ve used, and walk away feeling more confident about their bodies after seeing similar shapes and sizes abstractly painted on canvas,” she said.

“All in all, I really hope it makes people realise that everyone is beautiful, no matter what.”

The campaign will be organised around three central messages: ‘my outside is not my inside,’ ‘my body is my home,’ and ‘our differences are what make us the same.’ Future events will encompass mind, body and spirit, according to Campaigns and Events Co-ordinator Maddy Diligent.

“The space and silence we experienced during lockdown has caused a big shift in the way we see ourselves,” she said. “There is almost a collective scream of ‘I want to be me.’ This campaign is going to explore what being me really is.”

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Pictured: Artist Tiffany Matthews, with some of the art that will be included in the Guernsey Mind ‘All of Me’ Exhibition this weekend

“Our culture urges us to be more resilient, to fit in and ignore key moments of our life which in the past may have caused us to pause, celebrate, grieve and reflect.

“As we experience puberty, parenthood, menopause, bereavement, chronic illness, disability or traumatic life events, we carry on, return to ‘normal’ and suppress our pain.

“Our bodies change, and instead of celebrating that change and being grateful that we still have a physical container to nurture and nourish us, we berate ourselves for not being the perfect image we’ve created in our mind.”

The ‘All of Me’ art exhibition is open this Saturday and Sunday in the old HMV Building in Market Square, from 10am-5pm. The exhibition will be free to the public.