Entrepreneur and easyGroup mogul Sir Stelios Haji-Ioannou claims that his band of brands are the only ones allowed to use the ‘easy’ prefix in their names.

According to Sir Stelios, any other use is “unauthorised” – and he’s refusing to be easygoing about it.

He has taken a lawsuit against Yannick Pons and his company W3 Limited, which is based in Britannia Place, Jersey, in a bid to stop him using the ‘easy’ brand without permission on website EasyRoommate.

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Pictured: The website for EasyRoommate, which falls under Mr Yannick Pons’ Jersey-based W3 Ltd company, is being taken to court over its ‘easy’ prefix.

But Mr Pons contends that the Sir Stelios only obtained a trademark for the word ‘easy’ in the year 2000 – already one year after the flat-share friend finder was launched. Sir Stelios’ trademark bank is already impressive – there are around 1,000. 

The pair will appear at the High Court in London this month to finally set out their cases after two years of fighting outside the courtroom.