J Design, representing Les Quennevais Limited, put forward proposals in April to add two extra floors onto the old Freedom Surf Shop to create three two-bedroom apartments, each with a balcony and parking.

It came after plans were approved earlier this year to change the bottom floor into a dental surgery.

St. Brelade representative Deputy Montfort Tadier said more evidence was needed to confirm there wasn’t a demand for retail in the area, while several St. Brelade parishioners also put forward objections.

New Deputy Moz Scott, meanwhile, argued that the developers needed to demonstrate how their proposals aligned with the ‘Bridging Island Plan’, a recently approved document providing a blueprint for development in Jersey over the next three years.

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Pictured: St. Brelade Deputies Montfort Tadier and Moz Scott made submissions to Planning about the proposed conversion of the former Freedom Surf Shop.

Planning agreed that updates to the Freedom Surf Shop should be rejected.

In a report outlining why it was blocking the plans published this week, the Department described the height of the building as out of place in the area and described the overall living and storage proposed for each of the flats as “inadequate”, and “contrary” to minimum planning standards.

The Department also argued that the developer had not proven that there is “no market demand for the continued use of the premises for retail use”.

It said changing the shop into accommodation would detract from the precinct’s retail role, and not “contribute to the diversity, vitality and viability” of the shopping zone.

Pictured: The former Freedom Surf Shop at Les Quennevais Precinct. (Danrok/Wiki)