A chain of garden centres headquartered in Guernsey is launching a range of co-branded gardening products with a farm featured on an Amazon TV show, under a new exclusive three-year partnership.

The items will be sold online, at Diddly Squat Farm Shops, and across Blue Diamond’s 54 garden centres.

​Co-founded by Lisa Hogan and Jeremy Clarkson, Diddly Squat is their working farm near Chipping Norton in Oxfordshire, and was the subject of Amazon show ‘Clarkson’s Farm’. 

Pictured: The not-so-secret Diddly Squat Farm, just outside Chadlington, Chipping Norton, down the A44.

The first of the co-branded products to be launched is the ‘Diddly Squat Farm Rosé Rose’ which has been bred by Rosen Tantau, and was recently previewed at the RHS Chelsea Flower Show.

The firms plan to launch a broader range of gardening products later this year, and say they intend to expand the product line to create “new retail experiences” over the next three years.

Pictured: Alan Roper, Blue Diamond Group Chief Executive.

Chief Executive Alan Roper said the range would reflect the humour and authentic portrayal of British farming challenges that Chadlington-based Diddly Squat Farm was known for.

“This exclusive partnership brings together two brands united by a genuine passion for growing and an appreciation for the joy that growing brings,” Mr Roper said.

“Diddly Squat Farm has captured the imagination of millions through its authenticity in portraying the challenges that British Farmers face, whilst maintaining a sense of humour,” he added.

Mr Roper said the firm’s customers shared “the same passion for growing and joy of outdoor spaces, and this collaboration gives us the opportunity to offer a truly distinctive range of products that reflect those qualities and the humour of Diddly Squat Farm”. 

“We are delighted to be bringing the spirit of Diddly Squat Farm to Blue Diamond Garden Centres.”

Pictured: Diddly Squat Co-Founder Lisa Hogan.

Meanwhile, Diddly Squat Co-Founder Lisa Hogan said the company was “thrilled” to have found Blue Diamond, who were “as passionate about nature as we are”.

She added that so far the partnership had been an “absolute pleasure”. 

Ms Hogan said: “I look forward to learning a lot more in the coming months as we spread the joy of Diddly Squat Farm around the country with our collaborative range of gardening products.”