Mr Davie was the Commercial Director for the UK wine and spirit company Berry Bros before his move to the Juggling King.
The appointment coincides with the local company partnering with its Brand Ambassador Michael Owen and production capabilities increasing.
“This is an incredibly exciting time for us,” said Founder and Managing Director, Jack Gervaise-Brazier.
“Pete’s appointment is a great step forward for the business. His experience in commercial leadership roles will help us develop our route to market planning.”