VisitGuernsey has been shortlisted for a ‘Best Use of Content Marketing’ award, for a war time history project produced specifically for this year’s Liberation Day commemorations and celebrations.
The ‘Liberation 80: Keeping Our War Stories Alive’ project was driven by 2024 visitor survey results which showed that 53% of people said their reason for coming to Guernsey was the islands’ history and heritage.
Activity included both partnering with well-known history broadcaster Alice Loxton, enabling access to younger audiences and delivered three paid partnership social videos with almost 2 million people viewing her Guernsey content.
VisitGuernsey’s social channels reached over 3.3 million views during May and June 2024, with a 400% uplift in daily page views on the WWII pages during April and May.
Zoe Gosling, Lead Marketing Officer for the States of Guernsey, said the shortlist announcement could not have come at a better time.
“We are delighted to have been shortlisted, particularly for this content. This unique part of our story is not an easy one to tell, but by telling it through the words of those who were here and those who are passionate about history we made it shine in a way that is engaging, credible, and respectful.
“It is a testament to the hard work of this team, our partner agencies and wider trade, and a reflection of the closer working relationships we have built. It is an honour to be shortlisted and to fly the flag for the Islands of Guernsey. This is acknowledgement by industry professionals that our marketing can compete with the best in world.”
The awards celebrate brilliance in travel marketing. Winners will be announced at the Travel Marketing Awards ceremony in London in July, when the team will be up against destinations including Visit Dubai and Travel Texas.