Just a few months after the service was launched, Coop Mobile secured the title of ‘Sustainability Champion’ at an industry awards programme.
Representatives from the CI Coop recently attended the MVNOs World Awards in Amsterdam.
The Sustainability Champion Award claimed by the retailer’s new mobile service recognises exceptional commitment to sustainable practices, reduced environmental impact and industry-wide green initiatives.
CI Coop said that the judges acknowledged the service’s “digital-first, values-led approach to mobile, which includes a fully online self-service model, SIM distribution through existing grocery and pharmacy locations, refurbished handset options, and SIM cards made from recycled plastic”.
This award reflects our commitment to sustainable innovation, creating value for our members and delivering ethical products and services for our communities
David McGrath
It continued: “The model is designed to reduce emissions, minimise electronic waste and support responsible consumption, all aligned with the Channel Islands Coop’s core principles of ethical trading, fairness, community and sustainability.”
Additionally, Coop Mobile customers who link their account with their Coop membership number automatically receive a 10% discount voucher each month to use in any Coop store.
The discounts can be used on groceries, electronics, and appliances.
CI Coop chief membership and marketing officer David McGrath said that sustainability had been a “core focus” of Coop Mobile since the service’s inception.
He continued: “The model had to align with the Coop’s principles. The launch has been very successful and is delivering value for our customers and for the business.
“This award reflects our commitment to sustainable innovation, creating value for our members and delivering ethical products and services for our communities.”