Their findings compare their own stats to a recent report on New Media Forecasts from ZenithOptimedia.
ZenithOptimedia’s report suggests that in 47 leading countries Smartphone penetration rose from 41.6% in 2013 to 49.5% in 2014, and will reach 55.7% this year; it also stated that 66.5% of individuals in key digital markets will have a Smartphone by the end of 2018.
Meanwhile JT reports that by the end of November 2015, across the Channel Islands, nearly 70% of its customer base are already accessing its mobile network with a Smartphone.
JT’s findings within its local market indicate that if this trend continues, Jersey and Guernsey will continue to exceed ZenithOptimedia’s forecast and will possibly reach 100% Smartphone penetration well ahead of other jurisdictions.
Tamara O’Brien, Head of Marketing at JT, said: “It’s always interesting when research comes to light concerning Smartphone, mobile and data trends as it is an opportunity for us to make comparisons against our own customer base and match these to the consumer trends here in the Channel Islands.
“This research from ZenithOptimedia has further reinforced what we already knew; that residents of the Channel Islands are early adopters of new technology and the rise of Smartphone usage in the Islands is racing ahead of global markets.
“Being ahead of the UK curve for Smart devices is also a clear indication that islanders are taking advantage of improved home Wi-Fi which our fibre and broadband networks have enabled, alongside the benefits that JT’s superior 4G network are providing.”