The company said in their most recent annual report that, in line with global trends, their mail service was decreasing 5% year-on-year.
However, they added that this presented an “opportunity” to explore the areas of digital services and e-commerce.
Yesterday saw the official launch of those new services, which Jersey Post said aims to address customers’ increasing need for online services.
As well as services allowing customers to digitise their archives and the provision of business analytics tools, Jersey Post are also blending digital with traditional distribution techniques in a new campaign management service called ‘Mail your way’, which they describe as an “on-demand print to mail service.”
Pictured: Head of Digital Lee Bosio described Jersey Post’s movement into the digital era as the “next chapter” for the organisation.
Lee Bosio, Head of Digital at Jersey Post, said: “We believe our new range of digital services are leading the way in digital innovation, helping businesses to reimagine and capture new opportunities as well as strengthen the performance of their existing digital capabilities.
“The launch of Jersey Post Digital represents the next chapter in our strategic journey to diversify and expand beyond core postal.”