La Mare’s new spirit is made from a base of premium cane sugar and dark molasses and distilled in a cognac-style copper pot.
The spirit is blended with local water and triple-filtered before being bottled.
La Mare’s Managing Director Tim Crowley said: “We’re delighted with our new Jersey White Rum, and I congratulate our production manager Daniel De Carteret for his newest creation which is 100% locally made.
“Rum is already a big market and industry experts are predicting that artisan rums are set to grow significantly in the next few years. It tastes delicious and is perfect for mixing and I’m sure it will be very popular with our customers.”