In the newly created role, Skye de Chazal will work remotely from Cape Town to oversee the vision and execution of content marketing strategies for Avidity’s clients.

Ms de Chazal has seven years’ experience in content marketing, SEO copywriting, and digital strategy across finance, retail, travel, fashion, and tech. 

“I’m incredibly excited to be part of Avidity’s niche team of experts working to deliver across multiple jurisdictions and clients. Transforming client data into intelligent, creative, and strategic content is my passion, and I can’t imagine a better fit,” she commented.

She is not the only remote recruit – recently promoted Senior Content Specialist Sarah Kuiken is based in Denver.

CEO Louise Donadieu, who founded the Jersey-based firm three years ago, commented: “Skye is a fantastic addition to our team and she will really help our clients to achieve even better ROI on their marketing activity.”