Throughout his career, Steve Mulholland has worked on campaigns for companies including British Airways, BT, Vodafone, Xbox, Citibank, Microsoft and Nestlé.

Speaking about the appointment, Oi CEO Peter Grange explained: “We were looking for a new Creative Director and Steve was looking to get involved with an agency where he could really get his feet under the table, build something and make a difference.”

He added: “His vision and mine match perfectly. We’ve got some incredibly exciting and ambitious plans for the years ahead.”