La Mare Wine Estate is celebrating landing itself in the top 10% of visitor attractions assessed by the AA after the business secured a near-perfect score in an independent – and unannounced – inspection by the hospitality-focused quality assessment provider.
Inspectors awarded La Mare Wine Estate a 96% overall score, with the business now the first in the Channel Islands to receive the AA Gold Award for Visitor Attractions.
The award is given to attractions scoring 90% or higher, a distinction achieved by only around 10% of those assessed – placing the vineyard and distillery estate among the top-performing attractions in the British Isles.
The evaluation looked at all aspects of the visitor experience, including booking, arrival, tours, hospitality, catering, retail, cleanliness, and customer service.
While it gained 96% overall, La Mare Wine Estate received a perfect score for its tour and tasting experience as well as its retail experience and its cleanliness.
The AA report highlighted the estate’s grounds, café offering, guided tours, retail experience and customer care levels, with staff singled out for their professionalism, expertise, and enthusiasm.
Becoming the first business in the Channel Islands to receive the AA Gold Award for Visitor Attractions is an incredible achievement and recognition of the passion, dedication, and hard work of our entire team
La Mare Wine Estate managing director Tim Crowley
La Mare Wine Estate managing director Tim Crowley described the achievement as a “proud moment”.
“The inspections are unannounced so we did not know of the visit until after the inspector had been,” he continued.
“Becoming the first business in the Channel Islands to receive the AA Gold Award for Visitor Attractions is an incredible achievement and recognition of the passion, dedication, and hard work of our entire team.”
He noted that the score of 96% made the recognition “even more special”.