Visit Jersey has announced that TSE Research will deliver its annual Visitor Exit Survey Programme for the next two years.
The Jersey Exit Surveys are conducted throughout the year to deliver robust, independently produced statistics on the volume, characteristics and experiences of visitors to Jersey.
Data gathered includes number of visitors, visitor type, and length of stay.
The research is used to help Visit Jersey and the Government of Jersey better understand the trends and behaviours of tourists.
The Jersey Exit Surveys are based on the UK Office for National Statistics’ International Passenger Survey (IPS) and adapted to Jersey’s unique transport and visitor context.
They are conducted via interviews with a sample of passengers at Jersey Airport and Elizabeth Harbour – an internationally recognised way of measuring visitor economy performance.
TSE Research will take on the delivery of the programme from 2026 to 2028.
Visit Jersey CEO Tricia Warwick said: “Understanding the island’s visitor demographics and tracking visitor trends is crucial for the private and public sector to make evidence-based decisions to support Jersey’s visitor economy.
“TSE Research brings extensive experience in tourism research, having delivered equivalent statistics for the Isle of Wight for 26 years, as well as the passenger survey for the Isle of Man.
“We are also pleased that an experienced Jersey-based statistician will be retained to support with statistical analysis, ensuring continuity and a deep understanding of Jersey.”